“Any messages brands send creators will land in a newly created Partnerships Messages inbox. Creators can respond to brands and coordinate with them directly within the Instagram app.”

That could make it much easier to manage your Instagram influencer campaigns – and as noted, with new creative trends and usage behaviors in the app, it may well be an essential pathway to maximizing your marketing performance in the app.

But it’s not widely available yet. Instagram says that the Creator Marketplace platform is currently being tested on an invite-only basis with brands active in the US.

So you can’t sign-up just yet. But it’s coming soon, and it could well become a key tool in your Instagram marketing toolkit./p