Google has announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets.

Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad.

As explained by Google:

“[The ads] can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative - like a product image, superimposed text or sound - you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”

The system will then put together customized versions of your ads, based on your uploaded assets.