Amad has yet to play for Sunderland since joining on loan from Man U.

Amad is now on loan to Sunderland from Manchester United, and Sunderland manager Tony Mowbray is telling Amad to be more selfish within the penalty area. Mowbray believes that Amad's final product is the one thing holding back his growth.

The Ivorian, who had been on loan with Scottish powerhouses Rangers for the second half of the previous season, started the new season with the Championship newcomers on a season-long loan contract in August. Since joining the club, he has only been allowed to come on as a substitute on four occasions, so he has not yet started a game for them.

After coming off the bench during Saturday's match against Preston North End at the Stadium of Light, Amad demonstrated why he should be given consideration for a starting position in the team's lineup. When they play Blackpool on Tuesday evening, he will have the opportunity to try and break into Mowbray's starting lineup for the first time. His goal is to do so.

Mowbray has been impressed by what he has seen from the United loanee so far, but he has cautioned him that he needs to be a little bit braver when he is in close proximity to the goal.

Mowbray described him as "just a young child really, but he's tremendously talented." "He's just a young boy really," "It's a beautiful thing to watch on the training pitch to see his touch, as well as how fast and direct he is.

"You can see how talented he is, and you can see why he's at Man United. However, you can also see why he's out on loan, which is to develop the fundamental skills that are necessary to be a competitive footballer. He has to come up with a superior final product.

"Even though he possesses such soft, lovely feet and brilliant skills, he needs to improve his shooting when he is in the box. He needs to take a shot every time he sees the net, and he also needs to rack up more assists and goals for himself.

It is not enough to be a beautiful football player who is able to dribble and get around opponents, but who does not have an end product. Even though this is the message, it is not a straightforward one.

"You have to keep emphasizing to him over and over again that we want him to take shots and get inside the box. This is something that we have to hammer into his head. Does he have the ability to score a messy goal or to get a rebound off of the goalie? We need to get him into those positions, but once everything comes together for him, he's going to be quite the footballer because he possesses every attribute that you could want in a player."