By July 2023, Google is moving all analytics setup to GA 4 or Google Analytics 4. It wants companies to run on this platform latest by July 2022, so that they have complete one-year data when the complete switchover begins in 2023. Visit here to know more - https://www.ezrankings.com/blog/ga-4/
What is Google Analytics-4 | A Complete Guide About GA-4
Know the complete updates and essential information on Google Analytics 4 or GA 4. Understand the features, and immediate steps you should take to better manage your data.