Do You Know How to Find a Good Book Publicist?



If you're self-publishing a book, selecting a publicist is one of the most important decisions you'll be making for book promotion services. Along with editing and cover design, PR is one of the most crucial factors in determining your book's success. While it's tempting to think that free online opportunities are all you need to promote your book, few authors succeed with social media and blog posts alone. Credibility and endorsement from a TV interview or newspaper story still matter. Also, all media is blended now, so anything distributed traditionally ends up online.

Given the importance of the situation, it's common for authors to want to make a wise decision when hiring a publicist to benefit their book. Because publicity is a people business, you can look at objective factors such as reviews and testimonials, but ultimately it comes down to your gut feeling. It's also wise to ask some detailed questions while you're deliberating. For example, if you rarely use email and prefer speaking on the phone, does the publicist you're considering work the same way? Small details such as those can substantially impact your working relationship in one form or the other.

While you don't want to decide impulsively after a single conversation, if you concluded your first meeting or call with a favorable impression, it's a good sign. But follow up with additional questions and subsequent discussions to ensure you feel the same way. If yes, it may be wise to proceed. Also, take the time to speak with more than one person in your decision-making process. Often hearing someone else can help you decide on another person either favorably or not. If you have a referral from a friend or colleague, proceed cautiously. Your needs may be very different from theirs.

Some tangible factors to weigh when considering hiring a book publicist include their track record with other books in your genre, their fees, and the firm's size. Each affects the campaign and service you'll receive in the short and long term. Good publicists know how to handle any genre, but there is no substitute for recent experience and media contacts in your area. It matters if you find someone who has those, as does their fee. You want a firm that fits your budget but also can perform the needed services. Lastly, a multi-person firm can work more steadily than single-person operations.

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