As explained by Snap:

“Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month. This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.”

And also, make more money, which is a key concern for Snap, which has been hit hard by recent economic shifts, particularly in Europe, leading to reduced ad spend in the app.

The new subscription program will include:

Access to exclusive Snapchat icons

A new profile badge to show that you’re a Snapchat+ user

New data insights, including the capacity to see your friends’ location history (over the last 24 hours) and info on who’s rewatched your Story

The capacity to pin a user in the app as ‘your #1 best friend’