“For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes. Then, you can create and share a preview that shows every video, along with the rules that apply to that video, with anyone who needs to review it.”

A new update also now enables users to export images from Ads Creative Studio to the Google Ads asset library of any linked account, which provides more capacity for using these elements in more campaigns.

It’s a handy-looking tool, with a range of functional options for building your ads, while the capacity to formulate alternative elements quickly could be a big help for your promotions