China Enters the Metaverse for the Qatar World Cup
Numerous businesses will have the opportunity to put their metaverse technology to the test at the FIFA World Cup 2022 in Qatar, which is widely considered to be one of the most important sporting events ever held. A number of different platforms in China, where soccer has a significant following, are currently implementing metaverse technology in order to enhance their broadcasts of the competition's various matches.

Migu, a subsidiary of China Mobile, the state-owned carrier, has announced that it will develop a "world first" virtual environment for its users to enjoy the cup matches using virtual reality headsets for a "immersive" and "surreal" experience. Migu's goal is to provide its users with a "world first" virtual environment by the end of the year. Gan Yuqing, Chief Content Officer for Migu, made the announcement. Gan Yuqing also organized a "World Cup Music Festival" that was advertised to be held in the metaverse with a surprise visitor from the year 2070.

In a similar manner, Bytedance, the owner of the widely used social media platform Tiktok, has announced that it will allow users of its VR goggles to enjoy soccer matches in digital spaces, letting them to invite other users for a shared metaverse viewing experience. This will be made possible by Bytedance's virtual reality (VR) goggles.

Technical Restriction
Local analysts believe that businesses operating in the industry may utilize the World Cup to evaluate the quality of the experiences they are now able to provide to their customers by using the competition. This will also contribute to identifying existing pain areas, which will help expand the reach of this technology as well as its efficiency.

An observer of the industry named Chen Jia has this point of view. Jia made these statements in an interview with the Global Times:

By applying a variety of different scenarios within the metaverse of this World Cup, China has the opportunity to test the overall quality of the industry chain in the field of virtual reality technology. As a result, China will have a better chance of gaining an early foothold in the sector.

On November 1st, China unveiled a plan to advance the state of the art in the field of virtual reality while simultaneously expanding the application of this technology throughout Chinese society. The plan calls for an investigation into how virtual reality headsets can be made to have more useful features. The plan touches on several important aspects, such as the simulation of odors, tracking of gestures and eye movements, and other components.

A local internet analyst by the name of Guo Tao explained that even in the field of sports, the applications of this technology were limited, and he clarified that "the user experience remains inadequate and the product stickiness is not enough."