Do you want to increase your TikTok following? You've arrived to the right location. We'll show you how to increase your TikTok followers with 11 easy steps you can take right now. TikTok is a wonderful medium to invest some marketing attention on, especially if your target demographic is firmly in the Gen Z and Millennial markets, with over 100 million monthly active users in the United States alone.

Even though it was launched in 2016, this media platform is still one of the best in 2021. As a global pandemic compelled people to stay home and away from their friends, Tiktok surged in popularity. TikTok is still doing well today, with thousands of individuals signing up every day.

If you are willing to get over 100k followers on TikTok, this article is for you.

How to get followers on TikTok for free 

How Can I Get More TikTok Followers?

Do you want to obtain a lot of TikTok followers for free? You'll need to amass a sizable following. If you have a larger audience, you'll gain more attention for your business, which will help you grow brand awareness, increase sales, and form long-term relationships with your target audience.

With no doubt, there are several tips of gaining more followers, but they will only help you in the short run. You'll need genuine TikTok followers who are interested in your brand and what you have to say if you want to maximize the platform's potential.

Surprisingly, in 2021, there are various strategies for gaining TikTok followers.

1. Target your audience 

One of the most important things you can do to boost your TikTok followers is to identify your target demographic. Users of TikTok, like users of other social media platforms, represent a varied spectrum of demographics, locations, and specialties. The video that appeals to one group may not be appealing to another. So, before you start thinking about TikTok marketing or TikTok influencers, figure out what your target audience is up to on the platform.

Leverage Trends TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn't mean you have to participate. Be discerning about the trends that you join in on to make sure that they're the trends your target audience is also participating in.

2 Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It's a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

3. Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you're interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. You can find some great hashtags with this free TikTok hashtag generation tool.

4. Engage With Other TikTok Creators

Remember that TikTok, like all social media platforms, is social. As such, it's important to engage with other TikTok creators on the platform, using TikTok's duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts (but don't be spammy) but don't shy away from engaging with other creators simply because you enjoy their content.

 5. Use User-Generated Content

As you create more content and more challenges on TikTok, you'll start to amass a decent collection of user-generated content. User-generated content (UGC) is simply content created by users. It can help increase trust in your brand, get more engagement, and increase your TikTok followers.

To get your hands on tons of UGC, you can start your own challenge, host a contest, or start a hashtag trend.