Using Azure OpenAI Service, over a thousand clients are innovating with the most advanced AI models, such as Dall-E 2, GPT-3.5, Codex, and other large language models supported by Azure's supercomputing and enterprise capabilities.

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Since its introduction late last year, ChatGPT has been used for a variety of purposes, including summarizing content, generating suggested email copy, and even assisting with software programming queries. Developers can now integrate custom AI-powered experiences directly into their own applications, including enhancing existing bots to handle unexpected questions, recapping call center conversations to enable faster customer support resolutions, creating new ad copy with personalized offers, and automating claims processing. Cognitive services and Azure OpenAI can be combined to create compelling enterprise use cases. Consider how Azure OpenAI and Azure Cognitive Search can be combined to utilize conversational language for enterprise data knowledge base retrieval.

Customers can start utilizing ChatGPT immediately. The cost is $0.002/1,000 tokens, and billing for all ChatGPT utilization will commence on March 13, 2023.

Real commercial value

We're excited to see how organizations such as The ODP Corporation, Singapore's Smart Nation Digital Government Office, and Icertis continue to leverage the power of Azure OpenAI and the ChatGPT model to accomplish more:

“The ODP Corporation is excited to leverage the powerful AI technology of ChatGPT from Azure OpenAI Service, made possible through our collaboration with Microsoft. This technology will help [The ODP Corporation] drive continued transformation in our business, more effectively explore new possibilities, and design innovative solutions to deliver even greater value to our customers, partners, and associates. [The ODP Corporation] is building a ChatGPT-powered chatbot to support our internal business units, specifically HR. The chatbot has been successful in improving HR’s document review process, generating new job descriptions, and enhancing associate communication. By utilizing ChatGPT’s natural language processing and machine learning capabilities, [The ODP Corporation] aims to streamline its internal operations and drive business success. Embracing this cutting-edge technology will help increase our competitive edge in the market and enhance our customer experience.”—Carl Brisco, Vice President Product and Technology, The ODP Corporation

 

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“Singapore’s Smart Nation Digital Government Office is constantly looking to empower our public officers with technology to deliver better services to Singaporeans and better ideas for Singapore. ChatGPT and large language models more generally, hold the promise of accelerating many kinds of knowledge work in the public sector, and the alignment techniques embedded in ChatGPT help officers interact with these powerful models in more natural and intuitive ways. Azure OpenAI Service’s enterprise controls have been key to enabling exploration of these technologies across policy, operations, and communication use cases.”—Feng-ji Sim, Deputy Secretary, Smart Nation Digital Government Office, under the Prime Minister’s Office, Singapore

“Contracts are the foundation of commerce, governing every dollar in and out of an enterprise. At Icertis, we are applying AI to contracts so businesses globally can drive revenue, reduce costs, ensure compliance, and mitigate risk. The availability of ChatGPT on Microsoft’s Azure OpenAI service offers a powerful tool to enable these outcomes when leveraged with our data lake of more than two billion metadata and transactional elements—one of the largest curated repositories of contract data in the world. Generative AI will help businesses fully realize the intent of their commercial agreements by acting as an intelligent assistant that surfaces and unlocks insights throughout the contract lifecycle. Delivering this capability at an enterprise scale, backed by inherent strengths in the security and reliability of Azure, aligns with our tenets of ethical AI and creates incredible new opportunities for innovation with the Icertis contract intelligence platform.”—Monish Darda, Chief Technology Officer at Icertis

We've been working internally at Microsoft to combine the power of OpenAI's large language models with Azure's AI-optimized infrastructure to introduce new experiences across our consumer and enterprise products. For instance:

• GitHub Copilot utilizes Azure OpenAI Service AI models to assist developers in accelerating code development with its AI pair programmer.
• Microsoft Teams Premium includes an intelligent summary and AI-generated chapters to increase the productivity of individuals, teams, and organizations.
• The new AI-powered Microsoft Viva Sales vendor experience provides suggested email content and data-driven insights to help sales teams concentrate on strategic customer-facing selling actions.
• Microsoft Bing has introduced an AI-powered conversation feature to revolutionize the consumer search experience.

These are just a few examples of how Microsoft assists businesses in leveraging generative AI models for AI transformation.

Using Azure OpenAI Studio's no-code approach, customers and partners can also create new intelligent apps and solutions to distinguish out from the competition. In addition to offering customization for every model provided by the service, Azure OpenAI Studio provides a unique interface for customizing ChatGPT and configuring response behavior that aligns with your organization's needs.

Watch how you can customize ChatGPT using System message right within Azure OpenAI Studio.

An ethical approach to AI

We are already witnessing the effects that AI can have on people and businesses, including increased productivity, enhanced creativity, and augmented daily duties. We are committed to ensuring that AI systems are developed responsibly, function as intended, and are utilized in ways that inspire public confidence. Models that generate novel artifacts, such as ChatGPT or the DALL-E image generation model, are generative models. These types of models create new difficulties; for instance, they could be used to create convincing but false text or realistic images of events that never occurred.

Microsoft employs a four-tiered, stratified set of mitigations to address these challenges. These comply with the Microsoft Responsible AI Standard. First, application-level protections that place the customer in charge, such as informing the user that text output was generated by artificial intelligence and requiring their approval. Second, technical safeguards such as content input and output filtering. Third, process and policy safeguards ranging from abuse reporting systems to service level agreements. And fourth, documentation such as design guidelines and notes on transparency to explain the benefits of a model and what has been tested.

In the coming months, we anticipate that AI will profoundly alter how we work and how organizations function. To reach this juncture, we will continue to adopt a principled approach to ensure that our AI systems are used responsibly, while listening, learning, and improving to steer AI in a way that ultimately benefits humanity.

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Introduction to the Azure OpenAI Service

• Discover more about the Azure OpenAI Service and its most recent enhancements.
• Start using ChatGPT with the Azure OpenAI Service.
• Start with Microsoft Learn's "Introduction to Azure OpenAI Service" course.
• Read the blog post, Empowering partners to develop AI-powered applications and experiences with ChatGPT in Azure OpenAI Service.

Seth Juarez, Principal Program Manager and co-host of The AI Show, shares top use cases for Azure OpenAI Service and an example chatbot for retail using ChatGPT.