He intends to make Twitter a place where his views on free expression are permitted, which has resulted in "amnesty" being granted to previously banned accounts belonging to white supremacists, conspiracy theorists, and others who violated Twitter's old terms of service.

Musk asserted in a tweet that Apple has "threatened to exclude Twitter from its App Store" without explaining why. The Twitter CEO also asserted that Apple has "mostly stopped advertising" on the social networking site, but is unable to explain why. Apparently, the world's richest man is unable to comprehend why a company like Apple would want to take precautions in response to the fire he is igniting on Twitter.

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In response to a tweet from podcaster Liz Wheeler, Musk stated that if Apple and Google were to remove Twitter from their app stores, he would create a "alternative phone." There is an abundance of comments under his tweet urging him to pursue the idea, stating that it would be a fantastic one.

That would be the case if, by "great idea," the commentators meant a complete and total disaster on all fronts. According to Wheeler, "the man builds rockets to Mars" [he doesn't], so "a silly little smartphone should be easy, right?" Wrong.

Musk appears to believe that Apple and Google have a "duopoly" on the smartphone market. Despite the fact that the two companies control a significant portion of the industry, they are far from the only prominent firms producing successful smartphones. Numerous companies, including Samsung, Tecno, Huawei, Motorola, Oppo, OnePlus, and Oppo, produce some of the most popular devices in the world. With the exception of Samsung, they have not achieved the same level of success as Apple and Google in the United States and Europe. In Asia and Africa, however, things are very different.

Musk comes from a place of misunderstanding as a consequence of his limited knowledge of the smartphone industry, a position with which he appears to be quite at ease. Simply stated, Elon Musk's potential future smartphone would not only have to compete with Apple and Google. Instead, it would have to compete with a comprehensive, global market of excellent devices manufactured by well-established companies that are continually innovating in the space.

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There is no real precedent that a phone manufactured by a company that Musk owns would be successful, given his lackluster performance in the majority of the companies he controls, such as the internal reports of Twitter's possible impending bankruptcy, the Boring Company's overall lack of results, and Neuralink's ridiculously proposed $10 million implant surgery. Obviously, Tesla's success is an exception to this rule, but Tesla appears to operate most effectively without Musk's involvement. Musk consistently overpromises with all of his businesses, including Tesla, which makes the company appear bad and like it's run by a child who is constantly throwing out ideas.

Musk's one valid argument is that Apple and Google have a stranglehold on the market for app stores on iOS and Android. If they were to remove Twitter from their platforms, the app would likely perish quickly, as most users would abandon it for one of the numerous other social media apps available in the app stores.

If that were to occur, Musk would allegedly order a company to begin developing a "alternative smartphone" with Twitter as a prominent feature. At that point, however, Twitter would be completely dead in the water, with the exception of its browser users, who would consist of stubborn Elon Musk supporters, so it would hardly be a selling point to a general audience that would have moved on to other applications.

To be successful, the Musk/Tesla phone would also need to compete with the rest of the smartphone market, as well as commit to the years-long, multimillion-dollar process of creating a new phone (equipped with a brand-new operating system and app store). There have been a number of smartphone companies led by a single figurehead that have marketed themselves as alternatives to Apple and Google, such as Carl Pei's Nothing, but they all remain niche products that do not compete in the manner they intended.

Microsoft attempted to forge its own path with Windows Phone years ago, but the initiative ultimately failed after less than a decade. What reason is there to believe Musk could do it if Microsoft was unable to?

Musk's request for his supporters to abandon their iPhones, Pixels, and Galaxy phones in favor of his new smartphone would be a significant financial ask.

Musk has an incredibly devoted fan base, but they are almost certainly insufficient to support a newcomer to the mobile industry, let alone a competitor to Apple and Google. Given how well-established both companies are in the U.S. market, it would be a significant financial ask for Musk to ask his fans to abandon their iPhones, Pixels, and Galaxy phones for his new smartphone.

Musk continually makes to his supporters promises that sound good on paper. However, these assurances are frequently unfulfilled. He predicted more than a decade ago that humans would be striding on Mars by now, which, as far as I am aware, has not yet occurred. Similarly, I wouldn't be astonished if this rumored Tesla Phone is nothing more than an elaborate hoax.

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It seems unlikely that Musk would dive headfirst into the smartphone industry, even if Apple and Google were to remove Twitter from their app stores, because he appears to be somewhat preoccupied with Twitter's financial woes. It seems like a much simpler and less expensive solution would be to simply adhere to the companies' app store regulations concerning hate speech and adult content. But I know nothing. Elon Musk compelled me to purchase Twitter.